How to Leverage Social Media for Marketing during the COVID-19 Pandemic?

With the recent onset of the COVID-19 pandemic, every business out there has had to configure their working strategies completely. Every small, as well as a large corporation, is being continually faced with different challenges, including employee safety concerns, work condition changes, safe delivery of services and goods, etc.

Amidst all these challenges, every company needs to keep its doors open, at least virtually, for potential customers. No matter what the state is outside, it is essential for a company to keep the sales intact in order to survive in the competitive world.

During such a crisis, it is vital that businesses now shift from implementing short-term solutions to strategizing ideas that are going to work in the long term. Social media marketing is one such solution to keep up the sales of a business for a longer duration.

Here are a few tips on how one can leverage social media for marketing during the COVID-19 pandemic.

Customer service plan

Customer service and customer satisfaction is a core factor in determining the success of any business. During this pandemic, the way a business interacts with its customers would have definitely changed drastically. 

If a company was previously handling the customer service complaints in-person, it is time to make it digital now. This way, one can engage, serve and keep customers happy online. As time is passing, stores have started opening with a few precautions and rules in place.

If you want to make sure that such updates reach your audience, you need to actively update blogs and newsletters on your business’s social media pages like Facebook and Instagram. 

Social media messaging

With the pandemic on the rise, it is evident that all customers would be worried about purchasing or using any products or services during this time. This is precisely why one needs to make potential customers feel that the company is taking all the necessary precautions and safety measures to ensure the safest delivery of products and services.

Using social media one can post content about how the procedures of order processing have changed in the company due to COVID-19 and how the company has implemented safety measures. If possible, try including images of the staff working with masks, gloves, and other safety gear.

Also, introduce an FAQs section wherein common questions regarding changes in the company due to COVID-19 are mentioned in detail. This will eliminate confusion in the customer’s minds.

Offer advice and tips

This is the time to use social media pages to offer advice and tips. These days several people are actively looking for ways in which they can adjust to the “new normal” situation. When the company provides resources for such queries, it will gain more traction on the website, and the chances of improving sales will also increase drastically.

Ensure that the tips being shared are related to the business. For instance, if the company sells dog products, it can write blogs on how one can keep their pet engaged with fun activities during the pandemic.

One can even offer advice on some problems that are common like, “how to deal with back issues due to increased sitting time during COVID-19”, or “How to effectively take safety precautions when outside your home”, etc.

Offer engaging activities online

Another way in which one can increase their online community is by hosting giveaways, events, and other such activities virtually. For instance, if you are a local gym and have suffered during a pandemic due to shutdown, you can conduct online classes.

There are even several talk shows which are still in business by using call conferencing and live streaming the video to their audience. Another great idea to engage with the audience is by going live on Facebook and answering their queries.

Contests and giveaways are also a great way to build an online community. However, if someone does not wish to do this, they can encourage their existing customers to share their stories with the service or product on social media. This can be a fun activity that can help in broadening your customer base.

Offer online services

Digital and social media marketing will be as popular as it is today, even after the pandemic passes. This is why it is time to reinvent and re-innovate to find out new ways in which one can offer their services online.

This has to be done to make your services accessible to potential customers, even during a pandemic. A company can temporarily waive off service fee for the online services to encourage more customers to try out the service being provided.

Think of ways in which the service can be made online or virtual. For instance, if you are a local salon, you can start posting makeup tutorials online and offer online advice to any of your customers who may need it. There are several online editing tools like InVideo that can be used for making your videos better.

Initially, you may feel that completely shifting your services online is a daunting process; however, this will surely help you in keeping your business afloat in the long run. Although this indeed is an uncertain time for many of the businesses, we believe that the businesses that make use of social media marketing strategies will be noticed digitally and can connect and interact with their customers better, which will eventually lead to a huge jump in sales.


A company will definitely benefit from social media during the pandemic as it can initiate a plan of action that will not just include a social media messaging plan but will also focus on customer service.

Through social media marketing, a company can offer an entertaining space online for its customers which is safe. This guide is a good starting point for brands you want to learn more on how to leverage from social media. Such an online community will last long if you ensure that all their queries are answered on such online forums. 

With the help of social media marketing, one can run their business as close to normal as possible, and this will help in reaping benefits in the long run and achieve lasting success during and after a pandemic like COVID-19.

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